Arrived on: April 3, 2016 The Teething Egg features an oval shape designed for one-handed sensory play. The egg’s supple-yet-firm texture mimics baby’s gums, making it appealing for them to roll over the gums. It comes with an attachable clip to keep it clean and close,...
Arrived on: April 1, 2016 STEP™ is the only pail that combines best-in-class odor control with a modern, sleek aesthetic AND an easy-to-use foot pedal. To lock in the stink, the pail relies on the odor-busting duo of lavender-scented Arm & Hammer® baking soda and a...
Arrived on: April 1, 2016 Babyganics’ baby-safe swim diapers cover and protect in the pool, ocean, lake (or puddle!) and feature special color-changing technology that interacts with UV exposure. Colors appear and change while your baby plays outside. These comfy, slip-on swim diapers are made with...
Arrived on: April 1, 2016 The new high chair from 4moms utilizes magnetic latches (instead of rails, which can be tricky to line up) to attach the tray into place. A magnetic tray top also holds 4moms plates and bowls in place, making mealtime less stressful. CHECK...
Arrived on: March 27, 2016 Babyganics' Natural Wool Dryer Balls eliminate the need for conventional fabric softeners and dryer sheets, but they reduce drying time up to 25% and last for up to 1000 loads of laundry. Made using wool from a collection of sustainable East Coast...
Arrived on: March 25, 2016 The Baby Pics app helps new parents and parents-to-be capture precious pregnancy and baby milestone photos. The app features over 650 overlays to mark precious milestones and sweet moments (baby bumps, monthly photos, and more). Parents can share their pics instantly...
Arrived on: March 17, 2016 Inchworm Alley's line of digitally printed baby apparel is made with eco-friendly dyes and GOTS-certified organic cotton. Each piece is designed with purpose and according to the highest social and environmental standards. That means no sweatshops or child labor, safe and...
Arrived on: March 15, 2016 The Universal Stroller Cup Holder features easy and secure tool-free attachment, and can be attached to vertical, horizontal or angled stroller bars for perfect positioning. The quick-release button detaches the cup holder to fit through narrow spaces like doorways or store aisles,...
Arrived on: March 15, 2016 The sippy cup’s valve is designed to be easy for liquid to flow when your little one is drinking, but is sealed tight when the cup is tipped, making it leakproof when it needs to be. The unique twist-in valve is...
Arrived on: March 13, 2016 The redesigned My Pregnancy & Baby Today app guides parents from pregnancy—week by week—through baby’s first year. Since it contains expert-written content that is reviewed by a medical advisory board, the app helps moms feel confident and on top of what’s going on with...
