Our patent-pending swaddle transition product line gives babies the feeling of being cuddled and a sense of warmth and safety, only second best to being snuggled up in their parents’ arms. The gentle weight in our removable, zippered sleeves helps to soothe the moro/startle reflex and safely provides that snug, cozy resistance that babies still desire while leaving their arms and body free for developmentally appropriate movement. We are here to disrupt the swaddle transition market, and for good reason.

Swaddle Sleeves are designed to reduce constant wake-ups and help babies transition safely to arms-out sleep with minimal sleep disturbances and maximum sleep comfort. Our new products also come with an additional pair of fold-over mitten sleeves for ultimate versatility so parents can continue to them once their baby has graduated from using our gently-weighted sleeves. We currently have a total of 5 products: our Swaddle Sleeves Original, and our Swaddle Sleeves Sleep Sack, Swaddle Pod, Footie Pajamas, and Bodysuit for babies 0-12 months.

Philips Avent’s Double Electric Breast Pump, Advanced is equipped with features such as:
• Natural Motion Technology – Inspired by the baby’s unique combination of suckling and massage, Natural Motion Technology powerfully combines suction and nipple stimulation for quick milk flow.
• Portability & convenience – Compact and lightweight, the product allows for hands-free pumping when combined with a pumping bra. It includes a pumping belt to hold the pump, rechargeable battery and travel bags, so users can pump wherever life takes them. The quiet motor allows for a discreet expressing experience.
• Personalized settings & ease of use — The product allows users to choose from 8 stimulation and 16 expression levels, customizing to mom’s preferred pumping level. The memory function saves mom’s favorite settings for ease of use with each session. The pump display is easy to read with a timer to track each session and the pause and start buttons allow for easy adjustments during sessions
• Availability – Philips.com, Amazon.com and is coming soon to major retailers. MSRP: $269.99

B-Safe® Gen2™ is the next generation of Britax infant car seats, made with a spacious seating area and tagless smooth-touch knit fabric.
Safety considerations include a sturdy build with a high-strength steel reinforced base and SafeCell crumple zone; and a protective shell with foam provides head-to-toe safety.  The seat installs in just three easy steps with SafeCenter LATCH—connect lower anchors, pull straps to tighten, and click the carrier into the base. The SafeWash cover is easy to machine wash and dry, and its knit construction is naturally flame retardant. The B-Safe Gen2 is compatible with all Britax single strollers using the built-in adapters, and is compatible with the BOB Single and Duallie strollers with adapters (sold separately).

Dreamed up and developed by three Norwegian dads, the MiniMeis G4 carrier was named one of the best inventions by Time Magazine in 2019. Since then, we have continued to develop and refine the product, with the G4 being our best carrier yet. As the only shoulder carrier on the market (globally patented) it offers little ones a 360 degree view comfortably on your shoulders – a position we’re all so familiar with. Now parents can carry their little ones up there safely, comfortably, and hands-free. Use from 6 months all the way up to five years old. The G4 is ultra lightweight at only 3.3lbs., making it easy to bring on adventures near and far.

The Graco Modes Nest Stroller makes it easy to stay connected with your little one by bringing baby closer than ever. Raise the Slide2Me height-adjustable seat or infant car seat to bring your baby closer for face-to-face smiles and precious interactions on everyday strolls. This 3-in-1 stroller can be used as an Infant Car Seat Carrier, Infant Bassinet, and Toddler Stroller. Adjust the stroller seat or infant car seat to any of three height positions and choose parent-facing or forward-facing mode to find just the right ride for your little one

The Graco® SlimFit3™ LX 3-in-1 Car Seat is our slimmest design that fits 3 car seats across, saving space in your back seat without compromising on the safety you trust and the features you need. This narrow all-in-one car seat grows with your child from rear-facing harness (5-40 lb) to forward-facing harness (22-65 lb) to highback booster (40-100 lb). We tested our lightweight 3-across car seat in every configuration, to help ensure your growing family can fit in your vehicle, even with children of different ages who ride in different modes, or when paired with select other Graco car seats.

It’s a perfect Registry Gift for all New Parents: Package includes one Dekor Plus diaper pail, and over one year’s worth of Dekor refills (1 comes pre-installed, full size, not a starter, and no less than eight additional refills. This new product is a money saver for parents. The value is over $100 and you don’t ever have to worry about running out of refills. The Dekor Plus diaper pail is an award-winning product, tested by millions of parents. Dekor refills are one continuous liner so you can empty as often as you want and they hold more diapers per refill than the competition. It is a totally hands-free diaper pail: With a baby in your arms, you don’t have a third hand to operate the diaper pail. That’s the beauty of just stepping on the foot pedal, drop the soiled diaper through the trap door and you’re DONE. STEP, DROP, DONE! No bending or twisting, no squishing, unlike ordinary diaper pails. Holds up to 60 Newborn diapers. Parents often points out that the Dekor Plus diaper pail refill system is the most cost effective on the market. This disposal system creates less waste – you use ONLY what you need from the continuous liner. Toss just a few poopy diapers, or change when the bag starts to be full.

For our newest mats, we teamed up with designer, bestselling author, blogger, and mom of two, Erin Gates, to create a stylish reversible mat that blends seamlessly into your home, complementing your decor. Designed to look like area rugs this is the one baby item you won’t need to clean up at the end of the day.  In addition to the tasteful prints, you’ll love that these are non-toxic and free of latex, BPA, formamide, and PVC, while being hypoallergenic, waterproof, and nonflammable. Roll them up when not in use.

Playtime for two. Play and explore, side-by-side with baby, with the new baby bonding playmat from aden + anais™. Generously sized for parents and baby to interact during tummy time and play, this hand-embroidered cotton muslin mat piques baby’s curiosity with fun sights and textures to explore. From rattles and tactile elements, to removable plush toys and sun mirror, the baby bonding playmat has 30+ developmental benefits to support baby’s fine motor, sensory, cognitive, and gross motor development.

Parents – grab a front-row seat as your baby reaches developmental milestones, like strengthened neck and core muscles, by encouraging tummy time on the thick and comfy baby bonding playmat. From self-discovery with the sun mirror, to sensory development with the crinkle peek-a-boo leaves, adventure awaits as baby enters each different discovery zone. Designed to capture baby’s attention and engage their developing senses, the reversible design features aden + anais’ globally best-selling jungle jam print in a variety of colors and textured fabrics. When playtime is over, fold the mat over to feature its stylish print to complement your home.

Each baby bonding playmat is made of high quality 100% muslin combed cotton with 100% hypoallergenic poly fill. All appliques are sewn manually by skilled artisans through hand-guided embroidery machines and hand-finished to create the perfect shape to each embroidered motif.

Designed for 0+, the baby bonding playmat is machine washable and easy to care for.

The 3AM Club website boasts bespoke, purposeful resources fit for parents in need of rest and relaxation throughout the long nights of parenthood. Resources available will help to:

-Get mom back to sleep: Through NUK’s partnership with the Breethe Meditation app, moms have access to calming audio stories, meditations and soothing sounds, helping them calm their minds and fall back asleep after a late-night feeding.
-Keep parents informed: In partnership with various child and family sleep specialists, access resources to remain rested, connected and nourished.
-Celebrate successes: Reliable and relatable, the hub will celebrate parents’ success stories and share real advice from likeminded parents.