New Arrivals
The best new products of the year, with recommendations
from the prestigious Cribsie Academy
Arrived on: November 1, 2018 Sperry and Vineyard Vines have collaborated on a new footwear collection. The Whale Crib sl...
Arrived on: July 25, 2018 The LÍLLÉbaby SeatMe hip seat carrier is now available in the popular All Seasons style. Wi...
Arrived on: October 16, 2018 The new Stroller Organizer from b. box converts from organizer to a bag instantaneously. T...
Arrived on: October 1, 2018 What’s in the sunscreen is just as important as what’s not. If an ingredient is availab...
Arrived on: September 12, 2018 TastyTie is a stylish teething solution that was allows babies to teeth without the usual...
Arrived on: July 15, 2018 The Pockit+ compact stroller is an upgraded version of the celebrated gb Pockit, the world’s...
Arrived on: August 20, 2018 Jet, the new ultra-compact stroller from Silver Cross, folds so small (21in x 11in x 7in) t...
Arrived on: August 14, 2018 Baby Tula’s latest innovation, the Explore Baby Carrier, was thoughtfully designed to give...
Arrived on: July 30, 2018 Aveeno’s first-ever baby wipes are enriched with oat extract and aloe to soothe and mois...
Arrived on: February 7, 2018 Any parent who has dealt with colic knows the pain of it, both for baby and parents. The ne...
Arrived on: June 14, 2018 There’s no faster or easier way to label your kids’ tag-less garments than with this prod...
Arrived on: May 31, 2018 The stylish miosolo has been beautifully made and benefits from a number of unique features whi...
Arrived on: May 1, 2018 This unique, open style nursing shawl is fashionable and versatile. There are no seams to make i...
Arrived on: May 1, 2018 Weighing in at just 13.5 pounds, the Contours Bitsy compact fold stroller is great for day trips...
Arrived on: May 1, 2018 Milky Magic herbal supplements were designed to promote healthy lactation, enrich breast milk, i...
Arrived on: April 1, 2018 The Elston 3-in-1 crib pairs classic design with a modern aesthetic to provide a focal point f...
Arrived on: March 20, 2018 LÍLLÉbaby’s COMPLETE baby carrier offers more carrying positions, can be used from birth ...
Arrived on: March 1, 2018 CYBEX recently launched the Sirona M, the only smart-phone synched convertible car seat on the...
Arrived on: March 1, 2018 Clinically shown to produce noticeable results in just 4 weeks, Babo Botanicals’ Skin Re...
Arrived on: March 1, 2018 Help relax your baby before bedtime with this unique 2-in-1 Shampoo & Wash that soothes an...
Arrived on: February 27, 2018 Medela’s new addition to the Quick Clean family of products is a no-rinse, no-wipe spra...
Arrived on: January 15, 2018 The Curve features 360° turning that’s as easy as a single stroller. An innovative ...
Arrived on: December 31, 2017 Nanobébé is the first ever designed specifically for breast milk. It combines the wor...
Arrived on: December 8, 2017 Itzy Ritzy’s new Milk Boss is an infant feeding support, burping pillow and arm cush...
Arrived on: December 1, 2017 The set includes (2) car seat buckle magnets that attach securely through a childproof syst...
Arrived on: December 1, 2017 The Stay Put Suction Bowl set includes three different-sized suction bowls, each with a st...
Arrived on: December 1, 2017 This large trunk organizer with multiple pockets includes a diaper changing pad, wipes cas...
Arrived on: December 1, 2017 The HALO SnoozyPod vibrating, all-in-one bedtime soother is the first device to combine soo...
Arrived on: December 1, 2017 The Any Angle cup’s weighted straw allows your toddler to hold the cup at any angle,...
Arrived on: December 1, 2017 The HALO Bassinest glide sleeper is the only bassinet that glides effortlessly across any f...
Arrived on: December 1, 2017 Munchkin’s new Miracle Big Kid lid set  includes a sipper lid, straw lid and straw...
Arrived on: December 1, 2017 This toddler cup with a dentist recommended spoutless, 360° edge design allows drinking f...
Arrived on: December 1, 2017 Splash feeding products and cups feature a modern, bright design with white accents. Toddl...
Arrived on: November 28, 2017 Baby Face Organic Nose & Cheek Balm was formulated to be comforting, soothing and mois...
Arrived on: November 22, 2017 Each Tula Kids backpack is produced with high-quality, water-resistant fabric in a nostalg...
Arrived on: November 22, 2017 Supernatural Plant-Based Food Colors are the first heat-resistant natural colors for home ...
Arrived on: November 17, 2017 With four configurations out-of-the-box, the Qool grows from a single to a double to a tri...
Arrived on: November 16, 2017 Nanit’s founders worked in conjunction with a team of sleep experts, scientists and ped...
Arrived on: November 15, 2017 The Biba M Single and Double Stroller is an all-in-one that grows with baby. At just 25 ...
Arrived on: November 15, 2017 Green Toys Dough Sets are the safe and simple way for kids as little as two and up to enjo...
Arrived on: November 1, 2017 The Zippy Light is the made-in-Italy stroller that opens, closes and strolls with just one ...
Arrived on: November 1, 2017 A chest balm meets tissue mashup, BoogerWiper sooth​es snotty sniffers at home and on-the...
Arrived on: November 1, 2017 Designed for potty training toddlers, innovative leak-proof Splash Jammers uniquely bridge ...
Arrived on: November 1, 2017 This pack of four various-sized brushes includes a straw brush, spout brush, lid and thread...
Arrived on: October 26, 2017 With a light-up cloud bounce counter to track baby’s jumps, the Jumpscape rewards baby ...
Arrived on: October 25, 2017 Just like gift-wrapped packages, these glittery sneakers are tied up with satin lace bows. ...
Arrived on: October 17, 2017 Plum Organics created a refreshingly simple way to serve their organic, culinary-inspired ...
Arrived on: October 15, 2017 Lightweight and thoughtfully designed for wrap beginners, the Ergobaby Aura is ideal for ne...
Arrived on: October 5, 2017 Skip Hop’s Light-Up Diaper Caddy provides an easier way to diaper change without ever turn...
Arrived on: October 1, 2017 Teething Armour’s new Multi-Purpose Teething Pad can be used on shopping cart handles...
Arrived on: October 1, 2017 This 4-in-1 parent controlled stroller converts to a trike and balance bike as children grad...
Arrived on: September 29, 2017 Zutano’s new soft-soled leather baby shoe is designed for comfort and versatility...
Arrived on: September 26, 2017 Debuting fresh packaging and a fragrance-free scent, The Honest Baby Cleaning Collection ...
Arrived on: September 15, 2017 Veer’s all-terrain Cruiser is a category-disrupting crossover that leverages advan...
Arrived on: September 1, 2017 Constructed from 100% antibacterial silicone, Fridababy’s DermaFrida SkinSoother c...
Arrived on: August 1, 2017 MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the sid...
Arrived on: November 1, 2016 Nixi SuperBibs update the award-winning waterproof protection of the classic SuperBib with...
Arrived on: December 1, 2016 The Motorola Smart Nursery Cam is a portable Wi-Fi video baby camera that enables parents...
Arrived on: December 1, 2016 The Motorola Smart Nursery Dream Machine is a connected sound and light show projector ...
Arrived on: December 16, 2016  Munchkin’s new 12 ounce SPORT Bottle is spill-proof and has an easy-carry hook, ma...
Arrived on: June 1, 2016 Dr. Brown’s Options Bottles are now available in a glass, wide-neck bottle. They can be u...
Arrived on: November 1, 2016 The Motorola Smart Nursery Humidifier + can be controlled with the Hubble app for smartph...
Arrived on: July 1, 2016 Tommee Tippee’s First Sips Transition Cup features a super soft spout that is gentle on ...
Arrived on: July 1, 2016 The Sippee Cup features a super soft spout that is gently on baby’s sensitive gums, and is d...
Arrived on: July 1, 2016 The Insulated Sipper Tumbler keeps drinks cool and keeps little ones happy and hydrated. The t...
Arrived on: February 1, 2016 The new Ultra bottle offers an extra wide neck nipple for a natural breast-like latch, a p...
Arrived on: October 1, 2016 The new Plum Organics eat your colors line helps little ones (6 months+) fully experience fo...
Arrived on: December 5, 2016 Yoee Baby is an innovative baby toy designed to encourage connections, bonding and play fro...
Arrived on: December 15, 2016 This versatile and adjustable Baby Sleeping Bag (with a separate Swaddle) is designed to ...
Arrived on: February 1, 2016 The Piper Recliner features a streamlined design and a hidden handle to activate the pop ...
Arrived on: August 1, 2016 The Little Tikes Light ‘n Go 3-in-1 Activity Walker is the only infant toy designed to insp...
Arrived on: January 5, 2016 Honest’s ultra-soft and hypoallergenic overnight diapers provide advanced nighttime pr...
Arrived on: August 1, 2016 The NumNum Beginner Bowl features a cone-shaped interior that pools food into a single low p...
Arrived on: November 15, 2016 This patent pending carrier combines comfort and style with details including ergonomic sh...
Arrived on: April 1, 2016 The two-sided Emily Crib Mattress is made in Illinois by a family owned and run business. ...
Arrived on: December 9, 2016 Lulujo’s Baby’s First Year blanket & cards sets combines a cotton muslin ...
Arrived on: December 12, 2016 Bamboobies’ boob-ease Organic Pumping Lubricant was designed to make pumping faster,...
Arrived on: January 8, 2016 Voted “Best Foamer” by parents.com, the soft, instant foam cleanses and moisturizes deli...
Arrived on: January 8, 2016 Used right out of the bath, at bedtime or anytime, the unique trigger sprayer allows you to ...
Arrived on: January 8, 2016 Long-lasting, soft bubbles will stimulate your baby’s senses and special nubs on the sides...
Arrived on: December 5, 2016 Made from food-grade silicone, the Grip Dish has a large suction base that keeps it in plac...
Arrived on: June 1, 2016 Gertie was expertly designed to fit perfectly into a baby’s hands and was created with s...
Arrived on: December 1, 2016 The Splash n’ Store Collapsible Tub easily folds away after each use, making it ideal f...
Arrived on: June 1, 2016 The Pop ‘N Play Deluxe Ultimate Playard is an ultra-lightweight and compact playard that can...
Arrived on: January 1, 2016 The Pop ‘N Jump’s compact, light-weight folding frame comes fully assembled and...
Arrived on: January 1, 2016 With its realistic look, the My Size Potty is a super effective tool for teaching your child...
Arrived on: December 18, 2015 The Star-Struck Layette Collection is a glam, gift-ready capsule collection featuring bold...
Arrived on: December 15, 2015 The DinePod is a lightweight portable high chair designed to bring baby to the table to sh...
Arrived on: December 8, 2015 UviCube uses UV light to sanitize everything from baby bottles and pacifiers to mobile phon...
Arrived on: December 2, 2015 Suitable for tummy time, play dates—even exercising—the Lollaland Play Mat provides a s...
Arrived on: December 1, 2015 Weighing only 24.5 pounds, the versatile G-LINK lightweight double stroller makes juggling ...
Arrived on: November 30, 2015 Oval in shape, the handcrafted Smart Fresh bassinet is comfortably padded and features tra...
Arrived on: November 30, 2015 Combining European design with comfort and safety, the minimalist OVO is ideal for use fro...
Arrived on: November 22, 2015 CliniCloud’s connected home medical kit includes a digital stethoscope, a non-contact th...
Arrived on: November 21, 2015 The Explore & More Amazing Arch Activity Gym is bursting with dynamic friends, includi...
Arrived on: November 17, 2015 aden + anais’ signature prints come to life with the new swaddle + cuddly companion, an ...
Arrived on: November 15, 2015 Tiny Love’s Gymini Bouncer-Under the Sea is a fun and colorful multi-stage bouncer w...
Arrived on: November 10, 2015 Adventure Friends made from Organic Cotton encourage whole learning the healthy and natura...
Arrived on: November 1, 2015 Boppy Bloom Whipped Belly Butter is specially blended for decadent hydration to protect aga...
Arrived on: November 1, 2015 With a triple moisture blend of coconut oil, shea butter, and vitamin E, Boppy Bloom Stretc...
Arrived on: November 1, 2015 Boppy Bloom Soothing Breast Balm is 100 percent natural and lanolin-free. (There are only f...
Arrived on: November 1, 2015 Boppy Bloom Renewing Body Oil is a non-greasy oil (no joke!) that absorbs quickly for hydra...
Arrived on: October 26, 2015 Healing Hazel’s new collection of Baltic Amber and gemstone necklaces are 100 percent...
Arrived on: October 26, 2015 A fun, fashionable take on the teething pendant necklace. It’s soft and comfortable t...
Arrived on: October 22, 2015 These heavy-weight knit tights come in our eight bold colors and are perfect for wearing un...
Arrived on: October 21, 2015 Using hospital technology (pulse oximetry), the Owlet Baby Monitor is designed to alert par...
Arrived on: October 15, 2015 With a built-in wireless smart scale that helps new parents track key infant health metrics...
Arrived on: October 15, 2015 BabyNes offers a range of six single-serve formula capsules for infants and toddlers. It...
Arrived on: October 14, 2015 Milestone Toddler Cards allow parents to easily capture their growing one’s momentous fir...
Arrived on: October 1, 2015 Easily turn grownup food into a meal for your little one. Conveniently shaped to allow for q...
Arrived on: October 1, 2015 The Mimo Smart Baby Movement Monitor is the world’s first smart crib sheet, with built-in,...
Arrived on: October 1, 2015 Combining the comfort of a lovey with the soothing of a pacifier, Dr. Brown’s Lovey Pa...
Arrived on: October 1, 2015 Worn during pregnancy (draped over the midsection), the Healthy Child Healthy World Limited ...
Arrived on: October 1, 2015 Making DIY baby food a breeze, the Baby Brezza Glass One Step Baby Food Maker offers a paten...
Arrived on: September 29, 2015 Holding up to 18 diapers at a time, the Tommee Tippee Simplee Diaper Pail is a simple, st...
Arrived on: September 29, 2015 Tommee Tippee’s Pump and Go takes milk from breast to bottle with just one pouch. B...
Arrived on: September 28, 2015 The B-Warm features flip-up sides and a zippered snap closure to help regulate baby’s t...
Arrived on: September 25, 2015 Zutano’s popular booties have an extraordinary new feature: non-slip bottoms. Avail...
Arrived on: December 30, 2014 Honest’s all natural enriching Sea Salt and Sugar Body Scrub is an ultra-rich polish...
Arrived on: December 21, 2014 Tamiko bodysuits are made of 100 percent organic cotton with lead-free snaps. They open in...
Arrived on: December 15, 2014 Evenflo Feeding’s new Tilty Classic Cup features an internal angled wall that eliminates...
Arrived on: December 15, 2014 As a unique non-aerosol spray, Honest Deodorant doesn’t leave behind any white or ch...
Arrived on: December 6, 2014 BiteSizers make it easy for parents and caregivers to quickly prep and share their food wit...
Arrived on: December 1, 2014 No more messy spills. The Siliskin Straw Top is a universal silicone top that fits over a S...
Arrived on: December 1, 2014 The MIXX connects smartly with the Nuna PIPA for a tasteful travel system that drifts littl...
Arrived on: December 1, 2014 Mamas & Papas’ Armadillo Flip is a compact travel system-ready design that still mana...
Arrived on: December 1, 2014 Created by a nursing mom, the Bébé au Lait Nursing Pillow puts baby at optimum height to ...
Arrived on: November 28, 2014 Weighing in at just 29 pounds, the PowerTwin is a compact double with single-handed steeri...
Arrived on: November 5, 2014 The Car Seat Coat keeps your infant safe, warm, and dry in any car seat. It is a fast and e...
Arrived on: November 1, 2014 The Twingaroo baby carrier is an ergonomic carrier for one or two babies (of the same or di...
Arrived on: November 1, 2014 The Lullaby Earth Breeze has all the important features: it’s firm and flat for baby&...
Arrived on: November 1, 2014 The protective Kid Lid latches onto laptops and other devices to protect the keyboard again...
Arrived on: October 30, 2014 The VISTA 2015 folds easily, adapts as your family grows in a variety of new configurations...
Arrived on: October 29, 2014 The Bag 4 Seasons can be configured to adapt to all seasons with a unique 4-in-1 design tha...
Arrived on: October 20, 2014 Mama Strut is a medical device that’s specifically designed to aid the body’s n...
Arrived on: October 9, 2014 At 60″ x 40″, lulujo’s Turkish towels are jumbo sized—which means they a...
Arrived on: October 1, 2014 The Wow Baby 360 Training Cub has an ergonomic handle design for natural gripping, a Comfort...
Arrived on: October 1, 2014 PacaPod’s ingenious 3-in-1 baby changing bags offer a baby organization system designed to...
Arrived on: October 1, 2014 Name Bubbles personalized wall decals will add pizzazz to any child’s bedroom wall, an...
Arrived on: October 1, 2014 Different from all other place mats, the Happy Mat is a divided plate and place mat in one, ...
Arrived on: October 1, 2014 The new Ella’s Kitchen Organic Coconut + Milk Nutritional Shakes are made with real fruit-...
Arrived on: October 1, 2014 Just in time for back-to-school, Earth’s Best launched Organic KIDZ™ Fruit & Sunflow...
Arrived on: October 1, 2014 This smart bottle can be used from birth and is ideal for combining breastfeeding and bottle...
Arrived on: October 1, 2014 This innovative corn-on-the-cob style silicone teething toothbrush is the latest from Baby B...
Arrived on: October 1, 2014 Keep baby’s first spoon off the floor. Designed by a mom and made for small hands and ...
Arrived on: October 1, 2014 Our most popular kids’ utensil has been redesigned for 2014. It is more rounded and ea...
Arrived on: September 29, 2014 Honest Air + Fabric Freshener naturally eliminates odors and refreshes fabrics without th...
Arrived on: September 15, 2014 Happy Tot Fiber & Protein organic fruit and vegetable pouches feature 3 grams of fibe...
Arrived on: September 15, 2014 Grey Rabbit Baby hand knits soft, luxurious, and timeless knitwear for newborn babies. Ea...
Arrived on: September 10, 2014 Bumpie helps pregnant women capture consistent selfies of their growing bellies. The cust...
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About the New Arrival Awards

The Cribsie New Arrivals represent the best new brands and products of the year, with recommendations from the Cribsie Academy, a prestigious panel of industry leaders, experts, and celebrities. Brands pay a fee (between $400-750) to submit their products for review. All products approved by the Cribsie Award editors are featured here. Additionally, all accepted New Arrivals are judged by the Cribsie Academy: those rated at least a 3.5 out of 5 across four criteria (innovation, style/design, marketability, and utility) are granted an Academy Star. All 2018 New Arrivals will be judged by the Academy in early 2019. Stars will be announced March 4, 2019.

Meet the Academy

New Arrival Award submissions will be judged by the prestigious Cribsie Academy, which comprises the most influential experts, retail honchos and celebrities in the baby and kids industry.

  • Emily Beckman
    Emily Beckman
    x
    Emily Beckman

    Emily Beckman

    Emily Beckman is the editor-in-chief of Earnshaw’s magazine (http://www.earnshaws.com), the award-winning trade publication of the children’s fashion industry. For more than 101 years, Earnshaw’s has been a leading voice in the children’s market. Emily has been at the forefront of Earnshaw’s development for the past two years, elevating the print content while also expanding the publication’s digital presence.

  • Allyson Downey
    Allyson Downey
    x
    Allyson Downey

    Allyson Downey

    weeSpring

    Allyson Downey is CEO and co-founder of weeSpring, a start-up that helps new and expecting parents collect advice from their friends about what they need for their babies. She lives in New York City with her husband two children.

  • Melisa Fluhr and Pam Ginocchio
    Melisa Fluhr and Pam Ginocchio
    x
    Melisa Fluhr and Pam Ginocchio

    Melisa Fluhr and Pam Ginocchio

    Project Nursery

    Interior design enthusiasts Melisa Fluhr and Pam Ginocchio are the co-founders of Project Nursery, the definitive authority inspirational resource for baby’s first room and beyond. Fluhr and Ginocchio are regular contributors to People.com, HGTV.com, and of course StrollerTraffic.

  • Aida Garcia-Toledo
    Aida Garcia-Toledo
    x
    Aida Garcia-Toledo

    Aida Garcia-Toledo

    After years of working in journalism, Aida took her passion for research, writing and educating and founded Non-Toxic Munchkin, Blog and Consulting Company http://www.nontoxicmunchkin.com.  She has found meaning in educating parents everywhere about the dangers of constantly being exposed to numerous chemicals at home and helping them easily transition to a healthier and less chemically dependent life. “It is not a diet. It is not a detox. It is a new way of life.” This is ultimately the goal and mission that Aida has created for Non-Toxic Munchkin; to empower and help parents make changes that are so easy and make so much sense that they become second nature, and part of their daily routine.  All, while finding a balance between healthier everyday choices and living a modern day, stylish life.

  • Jamie Grayson
    Jamie Grayson
    x
    Jamie Grayson

    Jamie Grayson

    The Baby Guy

    Jamie Grayson is the resident Gear Guy for StrollerTraffic and was named “Best Baby Gear Guru” in New York magazine. He has been featured on the Martha Stewart show, in TimeOut Kids, the LA Times, and is the host of “Jamie Grayson’s Baby Gear Guide” on ulive.com. Grayson is also a Certified Child Passenger Safety Technician, and is the new Baby Gear Expert for Fit Pregnancy. BabyGuyGearGuide.com

  • Eli Gurock
    Eli Gurock
    x
    Eli Gurock

    Eli Gurock

    Magic Beans

    Along with his wife Sheri, Eli Gurock is the founder of Boston-based Magic Beans, the most thoughtfully stocked toy and gear store in the parenting universe. Gurock is also a JPMA Innovation Awards judge.

  • Lisa Horten
    Lisa Horten
    x
    Lisa Horten

    Lisa Horten

    StrollerTraffic

    As the Editorial Director of StrollerTraffic (and mom to two littles), Lisa Horten knows a thing or two about quality baby products. Before joining the StrollerTraffic team, Lisa spent three years honing her expertise in the parenting space at Pop Sugar Moms. Prior to that, she edited luxury lifestyle glossies for Niche Media and Modern Luxury in Washington, DC, Philadelphia, Atlanta, and Manhattan.

  • Jill Krause
    Jill Krause
    x
    Jill Krause

    Jill Krause

    Baby Rabies

    Jill Krause is the voice behind popular blog Baby Rabies. She started it in 2007, when her baby fever progressed to full-blown baby rabies. She now has 3 children (6, 4, and 1), and is known for blogging openly and honestly about parenting. Jill’s writing has been recognized by Vogue, Time Magazine, Babble.com, and the Iris Awards. She’s written for the Huffington Post, and has been a guest on HLN News Now and Raising America. She’s also a regular contributor to The Broadcast on KTXD in Dallas.

  • Tara Mandy
    Tara Mandy
    x
    Tara Mandy

    Tara Mandy

    StrollerTraffic

    A former New York magazine editor, Tara Mandy is the founder and publisher of StrollerTraffic.com and SCOOTERtraffic.com, the leading email newsletters for urban moms. She is also the founder and co-host of the Cribsie Awards.

  • Brianne Manz
    Brianne Manz
    x
    Brianne Manz

    Brianne Manz

    Brianne Manz lives in New York City with her husband, three children and enjoys their fast paced city life. Her blog Stroller In The City http://strollerinthecity.com boasts about city living, kids fashion, family travel, and all things that are mommy. Brianne’s work has been featured in popular media outlets such as: Ad Week, People Magazine, E! News, and Huffington Post!

  • Kaity Velez and Jessica Pallay
    Kaity Velez and Jessica Pallay
    x
    Kaity Velez and Jessica Pallay

    Kaity Velez and Jessica Pallay

    Well Rounded NY

    Speaking to the cosmopolitan pregnancy, Well Rounded NY founders Kaity Velez and Jessica Pallay have created an online community that helps expecting moms not only “deal” with their pregnancies, but also navigate them, revel in them and most importantly, celebrate them.

  • Emma Heming Willis
    Emma Heming Willis
    x
    Emma Heming Willis

    Emma Heming Willis

    Former runway and print model Emma Heming Willis built a lifestyle career creating a shoe accessory and home fragrance line as well as three fragrances for her husband, Bruce Willis. Emma now focuses her time and energy on her two little girls (Mabel Ray, born in 2012, and Evelyn Penn, born in 2014).

  • New Arrival FAQ

    What are the Cribsie New Arrivals?

    The Cribsie New Arrivals represent the best new brands and products of the year, with recommendations from the Cribsie Academy, a prestigious panel of industry leaders, experts, and celebrities. Only products introduced to market in the US in 2018 are eligible for 2018 New Arrival status. Brands pay a fee ($400-750) to submit their products for review. All products approved by the Cribsie Award editors are featured here. Additionally, all accepted New Arrivals are judged by the Cribsie Academy: those rated at least a 3.5 out of 5 across four criteria (innovation, style/design, marketability, and utility) are granted an Academy Star. All 2018 New Arrivals will be judged by the Academy in early 2019. Stars will be announced March 4, 2019.

     

    The mission of the New Arrival Academy Stars is to bestow a definitive honor upon the leading innovators within the baby and kids market in order to recognize and encourage innovation, good design, and utility.

     

    What is the Cribsie Academy?

    The Cribsie Academy was founded in 2011 to honor innovation and achievement in the baby and kids industry. Comprising top luminaries and experts in the parenting sphere, the Cribsie Academy includes a constantly evolving roster of industry influencers ranging from brand CEOs to top retail buyers to TV morning show producers to celebrity tastemakers.

     

    What qualifies as a new product?

    A product must have been brought to market in the United States in 2018 to qualify for entry. Generally, new products, new labels, new lines, new collections, new line extensions, new websites, new blogs, and new apps qualify. New seasonal collections, styles, or color variations do not qualify.

     

    Questions about qualification or eligibility should be directed to editors@cribsieawards.com.

     

    What are the Academy’s judging criteria for Academy Stars?

    Each submission will be evaluated on the following criteria: innovation, style/design, marketability and utility.
    • INNOVATION: Is the product unique and does it offer something original in terms of design or use?
    • STYLE/DESIGN: Is the product designed with an aesthetic consideration?
    • MARKETABILITY: Will the product sell? Could it influence future trends?
    • UTILITY: Does the product fulfill a vital function for parents?

     

    What are the benefits of submitting a product for Cribsie New Arrival consideration?

    New Arrivals are immediately and permanently displayed on the Cribsie Award website, as the best new products of the year in which they were introduced. Submitting a product or brand for the Cribsie New Arrival program offers exposure to top media, buyers, and decision makers in the baby and kids industry. Your product will be reviewed by the who’s who of the industry. New Arrivals who are granted Star status by the Academy will be marketed as the best new products of 2018. All New Arrivals have complimentary use of the Cribsie Awards New Arrival badges.

     

    What is the difference between the general Cribsie Awards and the New Arrivals?

    Nominations for the general Cribsie Awards are free and open to the public. Approximately 420 finalists (across seven categories and 70 awards) are selected by the Cribsie Editors. Winners are then elected by a public voting process that limits votes to one unique vote per award per email address.

     

    Entries for the New Arrivals incur a submission fee. Entrants are reviewed by a selection committee, and Stars are granted by the esteemed Cribsie Academy.

     

    How does the New Arrival process work?

    Each entry will be reviewed by a selection committee, upon submission. Accepted submissions will be billed a submission fee (between $400-750, depending on the level of participation). Once paid, accepted submissions will be posted on the Cribsie Awards New Arrival page within 5 days. All accepted New Arrival submissions will then be judged by the Cribsie Academy in early 2019; Stars will be announced on March 4, 2019. To qualify as an Academy Star, entrants must be rated at least a 3.5 out of 5 across four judging categories (innovation, style/design, marketability, utility), and must not receive a score lower than 2 in any one category.

     

    How to do I submit my brand or product for New Arrival status?

    To enter the 2018 Cribsie New Arrival program, complete the official entry form on this page. All entries must be submitted by December 11, 2017. You must complete a separate entry form for each product you wish to submit. Once you complete your form(s), the Cribsie Editors will review your submission within 3 business days. Accepted submissions will then be billed $300. Upon receipt of payment, your New Arrival will be posted on the site.

     

    The Cribsie Academy exerts the right to request up to four samples of your product in order to complete the judging process. Failure to comply will disqualify the brand from participation. For more information, email editors@cribsieawards.com.

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